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Feel free to explore the below case studies to learn a bit more about my professional experience, my thought process, and the kinds of teams I've been a part of. While this is certainly not an exhaustive list of projects, these are some of my favorite. These case studies are password protected for confidentiality reasons. Please reach out if you require a password.
Business Portfolio
01
Mixed-methods Usability
A large health and retail corporation was seeking a partner to evaluate its retail shopping experience amidst major tech, service, and experiential shifts. While usability and navigation testing had been conducted in the past, they were looking for help as they re-established baselines and measured the impact of recent experience changes. LEARN MORE >
02
Virtual World Building
Accenture, The World Economic Forum, and Microsoft collaborated to build the first ever purpose-driven metaverse platform: the Global Collaboration Village. The Village was the first-of-its-kind virtual world materializing global challenges and encouraging collaboration in new dimensions. The Village made its semi-public debut in Davos, Switzerland during the Forum's 2023 Annual Meeting. LEARN MORE >
03
Pet Parent Beta Testing
At the onset of COVID-19, a major pet food brand's primary marketing channel—in-store representatives—became severely limited. In an effort to think beyond their existing marketing program, they set out to deepen 1:1 relationships with their consumers and transform their organization from being purely product-driven to being both product and experience-driven. LEARN MORE >
04
Agile Research Operations
After a successful round of beta testing, a mobile application was ready for its public launch. While research and insights had been incorporated into the design process thus far, the teams had no way of ensuring continuous data-driven decision making. LEARN MORE >
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